Consumers looking for an uplifting energy boost in the coming year are likely to gravitate to Pantone color selection 17-1463—Tangerine Tango—just announced as the color of the year for 2012. The bright reddish-orange replaces Pantone 18-2120 Honeysuckle, the color that marked 2011. Pantone’s annual selection influences product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

As far as cosmetics Pantone said it’s a winner because of its versatility: “Tangerine Tango is a bit exotic, but in a very friendly, non-threatening way. Add a sultry flair to lips, cheeks and nails with Tangerine Tango. An unexpected eye shadow color, Tangerine Tango is a complementary opposite that flatters blue or green eyes. When paired with brown eyes, it brings out an amber cast.”

In fact, Pantone has partnered with Sephora to create the first Color of the Year beauty collection, scheduled for launch in spring 2012. SEPHORA + PANTONE UNIVERSE will deliver color forecasting, trends and seasonal product collections.

The limited edition collection features a variety of products including eye shadow, lipstick, lipgloss, nail polish and accessories, and will be available in Sephora Americas beginning March 2012.